- Do you care about providing a more inclusive experience to visually impaired customers?
- Do you want to stop losing potential sales because of problems with accessibility that you weren’t even aware of?
- Do you care about providing a good customer service to people who use access technology to buy your products, read your content, or participate in your events?
Being able to access goods, services and information online has revolutionised the way that many disabled people live their lives, resulting in greater independence and less reliance on others.
Here are some reasons why accessibility is important:
- Problems with accessibility could mean that potential customers end up going elsewhere. If someone is unable to access your products and services, they will probably leave and go to one of your competitors.
- Accessible web design is good for SEO – basic good practices such as the use of headings and the labelling of images can contribute to better ranking in search engines.
- Publicity – good accessibility is not something that screenreader users can automatically rely on, so people tend to share their positive experiences, thus giving you free publicity. Of course the opposite is also true.
- Many people with a visual impairment will not have access to visual advertising methods, such as printed materials, so your online presence may be the first time that they encounter your business. If they have a positive experience, they are more likely to return.
- Many people with a visual impairment choose to shop or book services online because this is more practical than navigating to physical shops, finding out what’s on offer, and choosing the product they want. This also applies to people who have a mobility impairment, or whose access requirements mean that some physical premises are not accessible to them.
- You’re increasing your reach by making your products and services accessible to other members of the community who may have been excluded before.
- Access to 40 bite-sized units, each focussing on something that you can do to make your business more accessible and inclusive. The units are 10 to 15 minutes long, and they are grouped by topic, so you can start with the things that most interest you, or dip in and out as you want. Each unit has both audio and text, so you can take in the information in the way that best suits you.
- Access to my Facebook community, where I’ll post blog posts and articles that may be of interest, and we can discuss issues around accessibility and inclusivity, both for screenreader users, and in terms of the wider community.
- Access to the monthly zoom call for Q&A or a deep-dive into a relevant topic.
- Free or reduced rates for future online training sessions.
Self-paced accessibility course plus access to the EwK Services accessibility community
I know that business owners don’t go out of their way to make their businesses inaccessible. They just don’t realise what could be a problem, or what small things they could do to make life a bit easier for someone who can’t see pictures, who uses screenreading software, or who always accesses information electronically.
I’ve found One of the best ways to demonstrate the problems is to show people – using real examples, and to draw on experiences from everyday life.
In my self-paced accessibility course, I show you how business owners can fix problems that I and others have experienced when trying to find out about products, access websites, get information through social media, or attend training events.
I explain more in this conversation with Lor Bradley
What do my customers say?
Howe much does it cost?
The price of the course is £79, which gets you access to the 40 lessons, as well as the additional benefits listed below.
I will teach about the things that I know, and bring in experts to help us learn about access barriers that other members of the community face.
You can access the training at your own pace and ask any questions in the Facebook group or directly on the lesson pages.
Ultimately I want to bring together business owners who are passionate about building a more inclusive and welcoming environment for everyone. If this sounds like you, I’d love for you to join us!
What are customers from my pilot programme saying?
“The accessibility course gave me an invaluable insight into the difficulties caused by an inaccessible customer experience. The course gives you clear guidance on how to make, sometimes simple, adjustments to your process that can have a great positive impact. I also found that the monthly Zoom meetings give the opportunity to ask questions and to test if processes are accessible. I can highly recommend this course.”
Janina from Janina Neumann Design.
“Kirsty’s trainings are brilliant, but the meetings we have to discuss related issues are priceless. These aren’t just a rehash of what we’ve already covered in the recorded sessions, instead it’s an opportunity to talk about real life examples. For instance, did you know that PDFs you create in Canva have weird problems with line breaks/spaces between words for screenreader users, but PDFs you create in Word don’t? I do, after looking at a checklist I’d created in a meeting with Kirsty. In these meetings, I expected to learn a lot about how people with visual impairments experience the world (and I have), but I’ve also learned a lot about a variety of other issues like deaf awareness and neurodiversity. If you’re serious about making your business truly accessible, in addition to engaging with Kirsty’s training materials, come along to the related meetings.”
Jennifer Jones, writing coach
“Deciding what to write for my image descriptions has made me take another look at the kind of images I want to use, and why I am choosing them.
I know that the descriptions will help screenreader users to understand what’s going on in the pictures. Choosing images that convey the right message is also helping me to be clearer about how I represent my brand visually on my social media posts.”
– A wealth of information, that is easy to understand, when negotiating the sometimes confusing world of accessibility.
Through Kirsty’s course I’ve managed to change a lot within my business and reflect on other changes I could make.
It has opened up new avenues to explore, not only for visually impaired people, but also for other disabilities where a lack of accessibility is a barrier.
I’m on the 40 ways to make your business more accessible course & it is frankly mind-blowing!
Kirsty has such a wonderful, wise and easy way of explaining accessibility and the simple changes we as business owners can make, to ensure our work is more accessible to all sorts of people. As a very visual person, naturally my work is also often very visually heavy but Kirstys course is showing me how I dont need to sacrifice that to make my work accessible! Often the idea of accessibility feels like such a big world to step into, but this course takes you step by step into simple and easy changes and adaptions so you can think of all your potential audience. Massive thumbs up from me and a must for all businesses!
Free information sheet – 5 easy steps to make your products and services more accessible to screenreader users
Even small improvements can make a massive difference in terms of the user experience.
I’ve produced a free information sheet with five easily actionable things that you can do to improve the user experience for current or future customers who are blind. No technical knowledge is required – these are all simple changes that you can make to the way that you do things. They won’t cost you anything either, apart from a couple of minutes to implement, but they could bring massive value in terms of a more inclusive experience, and ultimately, more happy customers and more sales.
Use the sign-up form at the bottom of this page to request your copy.
Would you like to know more?
If you’d like to sign up for the course, ask me a question, request a copy of my free accessibility factsheet, or sign up for the newsletter, please use my contact form: