- Do you care about providing a more inclusive experience to visually impaired customers?
- Do you want to stop losing potential sales because of problems with accessibility that you weren’t even aware of?
- Do you care about providing a good customer service to people who use access technology to buy your products, read your content, or participate in your events?
Being able to access goods, services and information online has revolutionised the way that many disabled people live their lives, resulting in greater independence and less reliance on others.
Here are some reasons why accessibility is important:
- Problems with accessibility could mean that potential customers end up going elsewhere. If someone is unable to access your products and services, they will probably leave and go to one of your competitors.
- Accessible web design is good for SEO – basic good practices such as the use of headings and the labelling of images can contribute to better ranking in search engines.
- Publicity – good accessibility is not something that screenreader users can automatically rely on, so people tend to share their positive experiences, thus giving you free publicity. Of course the opposite is also true.
- Many people with a visual impairment will not have access to visual advertising methods, such as printed materials, so your online presence may be the first time that they encounter your business. If they have a positive experience, they are more likely to return.
- Many people with a visual impairment choose to shop or book services online because this is more practical than navigating to physical shops, finding out what’s on offer, and choosing the product they want. This also applies to people who have a mobility impairment, or whose access requirements mean that some physical premises are not accessible to them.
- You’re increasing your reach by making your products and services accessible to other members of the community who may have been excluded before.
- Access to 40 bite-sized units, each focussing on something that you can do to make your business more accessible and inclusive. The units are 10 to 15 minutes long, and they are grouped by topic, so you can start with the things that most interest you, or dip in and out as you want. Each unit has both audio and text, so you can take in the information in the way that best suits you.
- Access to my Facebook community, where I’ll post blog posts and articles that may be of interest, and we can discuss issues around accessibility and inclusivity, both for screenreader users, and in terms of the wider community.
- Access to the monthly zoom call for Q&A or a deep-dive into a relevant topic.
- Free or reduced rates for future online training sessions.
Self-paced accessibility course plus access to the EwK Services accessibility community
I know that business owners don’t go out of their way to make their businesses inaccessible. They just don’t realise what could be a problem, or what small things they could do to make life a bit easier for someone who can’t see pictures, who uses screenreading software, or who always accesses information electronically.
I’ve found One of the best ways to demonstrate the problems is to show people – using real examples, and to draw on experiences from everyday life.
In October, I’ll be launching my self-paced EwK accessibility course. We’ll be looking at how business owners can fix problems that I and others have experienced when trying to find out about products, access websites, get information through social media, or attend training events.
I will teach about the things that I know, and bring in experts to help us learn about access barriers that other members of the community face.
You can access the training at your own pace and ask any questions in the Facebook group or directly on the lesson pages.
If you sign up to the waiting list now, you’ll not only get some actionable tips while you’re waiting for the course to start, but you’ll lock yourself in at the special price of £49. Afterwards, the cost will go up to £65.
Ultimately I want to bring together business owners who are passionate about building a more inclusive and welcoming environment for everyone. If this sounds like you, I’d love for you to join us!
Free information sheet – 5 easy steps to make your products and services more accessible to screenreader users
Even small improvements can make a massive difference in terms of the user experience.
I’ve produced a free information sheet with five easily actionable things that you can do to improve the user experience for current or future customers who are blind. No technical knowledge is required – these are all simple changes that you can make to the way that you do things. They won’t cost you anything either, apart from a couple of minutes to implement, but they could bring massive value in terms of a more inclusive experience, and ultimately, more happy customers and more sales.
Use the sign-up form at the bottom of this page to request your copy.
Would you like to know more?
If you’d like to join the waiting list, ask me a question, request a copy of my free accessibility factsheet, or sign up for the newsletter, please use my contact form: