February 2020 news

Welcome back to EwK Services news – helping you to communicate clearly and accessibly. This month we’re looking at repurposing video content, the apostrophe, interview tips, and how one company improved the accessibility of its customer journey over night.

Audio transcription

How you can get more out of your video and audio content

Do you enjoy engaging with your audience through podcasts, videos, or live content? In this month’s blog article, I share some ways to ensure that the knowledge you’ve shared can keep adding value and reaching new audiences.

When you hear the term “audio transcription”, you might think of old-fashioned dictation machines or people taking down copious notes of research interviews. My audio transcription service is more than that, and it can help you to get more use out of your best video presentations or podcasts. Find out about my audio transcription here and get in touch if you think I can help you.


I recently read an article where drivers were told to “ring back” when they left a retail park because the original text had said “call again soon”. Some people might just laugh or be annoyed about the odd translation here, but I’d say the real problem was that the original text wasn’t particularly clear or good to start with.

“Come back again soon”
“visit us again soon”
would have been much easier to understand than “call again soon”. You might say the translator didn’t really have a chance.

I think the lesson here is that if you want something to be translated into another language, first make sure that your original text is clear and easy to understand.


Tip: can people follow your blog?

I’ve jus followed a link on a Facebook page to a really interesting blog. I’d love to read more. The problem is, there’s no easy way for me to do that.

No way to follow by email.

No newsletter that I can sign up to.

No way to get alerts about new content in any way whatsoever.

That’s sad, because I’d love to read more from this person.

So I clicked away.

If I see another of their articles posted on Facebook, I will probably click it. But that leaves a lot to chance.

We can’t rely on people regularly checking back in the hope that we might have written something new. This may have happened in the early days, but only a small percentage of readers – those who really love what we do or who are used to seeking out information in this way – will do it now. We need to make it easier for people to follow us – those who don’t want to miss a single post, and also those who are just curious and finding out what we do.

If you have a blog – is it easy for people to stay up to date with what you’re posting? If not, you might be missing out on visitors who would love to access your content more regularly.

Tip: is your email signature adding value?

Your email signature can be used to add links to your website or other social media profiles, but it’s important to make sure that these links add value.

Recently I clicked on a link to a Twitter profile that hadn’t been updated for three years. That’s not to say the person shouldn’t have the profile – perhaps they use it for reading – but advertising it on their email signature didn’t really add value.

Email communication isn’t just about the words – it’s about the whole email. So does everything in your email signature communicate the message that you want it to?


Tip: using the apostrophe

It might not surprise you that something that comes up time and time again when I’m proofreading texts for customers is the incorrect use of the apostrophe. I’ve put together a handy apostrophe guide to some of the most common errors so you can make sure that you are not making them too! It’s not the most exciting topic, but getting small things wrong can make people focus on the error rather than the message you want to get across.

Can I help you with proofreading?

Are you sometimes unsure whether things sound right?

Does your brain work faster than you can type, which means you end up with typing errors that go unnoticed or slip through the spell checker?

If you wish you had someone who could check over the texts in your newsletters, blog articles, or social media posts, I also offer a proofreading service.


There are standard interview questions, and then there are those questions that an interviewer will never ask you directly, but whose answers are still important. I’ve put together 10 such questions with information about how to make sure that the interviewer comes to the right conclusions about you.


Two simple steps for a massively improved customer experience

This isn’t one of my customers, but I was involved and it’s a great story!
At the beginning of the year I asked a beauty subscription box company if they would be willing to email me their product leaflets because I can’t read the printed version.

Now, I get a fully accessible document by email with all the information from the card. As well as this, the company now tags the images in their newsletter, many of which include text about upcoming products. Before, these were just read out as undecipherable links for me and I usually just deleted the emails or unsubscribed.

These two changes didn’t cost a lot of money. There is the time involved to add the image tags and to send out a copy of the document by email, but improving accessibility does not always have to be expensive.

Meanwhile I’m a happy customer and as the information is also on the company’s website, other visually impaired customers now know that they can get email product information too.

Tip: accessible hashtags

If you want to make your social media posts more inclusive when using hashtags, consider capitalising each word in the hashtag. This helps blind people using screenreaders because the words will be read out correctly, instead of the software trying to pronounce the tag as one single, long word.

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